Think Like A Ux Researcher
Think Like A Ux Researcher Salary
Find more information about:ISBN:001XOCLC Number:Description:1 online resource (307 pages)Contents:ContentsIntroduction viiAcknowledgments xi1 Setting the Stage 1 The Seven Deadly Sins of UX Research 2 Think Like a Detective 10 The Two Questions We Answer with UX Research 18 Anatomy of a Research Question 21 Applying Psychology to UX Research 28 Why Iterative Design Isn't Enough to Create Innovative Products 33 Does your Company Deliver a Superior Customer Experience? 382 Planning User Experience Research 43 Defining Your UX Research Problem 44 How to Approach Desk Research 51 Conducting an Effective Stakeholder Interview 56 Identifying the User Groups for Your UX Research 64 Writing the Perfect Participant Screener 69 Arguments Against a Representative Sample 75 How to Find More Usability Problems with Fewer Participants 81 Deciding on Your First Research Activity with Users 853 Conducting User Experience Research 89 Gaining Informed Consent from Your Research Participants 90 What Is Design Ethnography?