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A Chinese poster for Dangal. Image courtesy of: DangalThe Aamir Khan-starring movie Dangal is poised to become the highest-grossing non-Hollywood film in China ever. This despite being a Hindi language film set largely in rural India with an all-Indian cast, simply dubbed or subtitled in Mandarin. Who would have thought that a Bollywood blockbuster about female wrestlers could do even better in China than it did back home?The film tells the true story of former wrestler Mahavir Phogat and his daughters, set in rural Haryana.
Forced to quit wrestling to get a “proper job,” he swears that one day his son will win India a gold medal. But his wife gives birth only to girls. Determined to somehow achieve his unfulfilled dream, he finally decides to train them instead. Indian Bollywood actor Aamir Khan (3L) with cast members Fatima Sana Shaikh, (2L), Sanya Malhotra (2R) and Indian amateur wrestler and Olympic coach Mahavir Singh Phogat’s daughters Babita Phogat (R) and Geeta Phogat (L) attend a screening of the biographical sports drama Hindi film ‘Dangal,’ based on the life of amateur wrestler and Olympic coach, Mahavir Singh Phogat, (3R) in Mumbai on December 20, 2016. (Photo credit: STRINGER/AFP/Getty Images)Together, they defy all odds.
His daughter Geeta Phogat became India’s first female wrestler to win a gold medal at the 2010 Commonwealth games, and the first female wrestler to represent India at the Olympics. Her sister Babita too has won multiple international accolades.Read more:During its release last December in India, Dangal grossed approximately $60 million USD. Since its release on May 5 in China, it has already exceeded this figure, having made more than 487 million yuan ($70.7 million USD) at the box office,. That makes it the highest-grossing Indian film ever in China.Chinese appealWhat makes this an even more intriguing feat is that until recently, China wasn’t considered part of the “traditional” foreign market for Indian films–which includes regions such as the United States, United Kingdom and United Arab Emirates, all of which are home to a significant Indian diaspora.So why is the film so compelling to Chinese audiences?For many of the same reasons it was a huge hit in India, it would seem. Several of the film’s most important themes struck a strong emotional cord with Indian audiences. The status of women in society, particularly rural society, and a bias toward male children for example, are issues China also battles with. Aamir Khan takes a selfie with fans in China.
Photo courtesy of: Aamir KhanWith Dangal, Khan has magnified his appeal. He embarked on an extensive publicity tour across China before the release, and has even made his mark on Chinese social media. He’s among the only Bollywood stars, having created his first-ever post in April to promote Dangal. Now, after its tremendous success, he has over 450,000 followers, more than Prime Minister Narendra Modi, who with under 200,000 followers, used to be the most-followed Indian on Chinese social media.Read more:With Bahubali 2, and Dangal breaking records in China, Indian films are increasingly proving their global marketability.
Bollywood is on its way to achieving the sort of international appeal that was once the domain of Hollywood alone.You can follow me on, or and find more of my work at. RECOMMENDED BY FORBES.
SEE ALSO:The partnership, when finalized, will also include exclusive digital rights for Aamir Khan's upcoming movie 'Thugs of Hindostan,' said one source. The company wants to market 'Thugs of Hindostan' as a Netflix original.As part of the partnership, Netflix is also seeking 'pre-television' rights (rights to stream the movie before it is premiered on cable TV) for the movies, said the other source. Aamir Khan Productions is resisting the idea of a 'simultaneous worldwide availability' of its upcoming movies, however.Launched in 1999, Aamir Khan Productions has some of the biggest blockbuster titles including Academy Award-nominated Lagaan, Taare Zameen Par, and Dhobi Ghat.At his recent trip to India, Netflix CEO Reed Hastings met Aamir Khan and Shah Rukh Khan and furthered discussions, said both the sources. 'The meeting didn't close everything we wanted, but we're getting there,' the sources added. Netflixed & Chilled.
Thx Ted Sarandos & team & my friend for breaking his regimen for me.— Shah Rukh Khan (@iamsrk)Netflix is also bidding for the rights of Rajnikanth's upcoming 2.0 movie. Sequel to Tamil film Enthiran, the sci-fi movie is expected to release later this year.One source said that India's entertainment conglomerate Zee has acquired TV rights for 2.0, however digital rights are still up for grabs. We've heard that the price for 2.0 is 'ridiculously high', and Amazon is more likely to score it.India is a big market for both Netflix and Amazon Prime Video, especially since neither of the companies have been able to make a dent in China's market due to the country's tight regulatory regime.So far, Netflix appears to be trailing behind its global rival Amazon Prime Video in India. Launched in the nation (and 241 other regions), Amazon Prime Video offers a much wider catalog of local content.
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The entertainment arm of the ecommerce giant has struck deals with several major Indian movie studios and distributors to, as opposed to Netflix's rather modest approach of of titles.On top of this, Amazon Prime Video is. Amazon Prime Video costs about the same for a yearly-subscription as Netflix charges for one month access.But Netflix is making some moves. Last week Mashable exclusively reported about Netflix's plan to. The company is also exploring deals with local TV manufacturers to have Netflix app pre-installed on their smart TV lineups.